It also provides other tools that make video creation easier, like templates, free stock video and audio libraries, screen recorders, text-to-speech tools and others for simplifying a brand’s fonts, colors and logos for use in video. That makes the software a good fit for the Microsoft Windows customer base, as well.Ĭlipchamp itself had built a number of online tools in the video creation and editing space, including its video maker Clipchamp Create, which offers features for trimming, cutting, cropping, rotating and speed control, and adding text, audio, images, colors and filters. The company also saw Clipchamp as an interesting acquisition target due to how it combined “the simplicity of a web app with the full computing power of a PC with graphics processing unit (GPU) acceleration,” it said.
This, explains Microsoft, has allowed video to establish itself as a new type of “document” for businesses to do things like pitch an idea, explain a process or communicate with team members. Today, more people are creating and using video, thanks to a growing set of new tools that allow anyone - even non-professionals - to quickly and easily perform advanced edits and produce quality video content. The acquisition appealed to Microsoft for a few reasons. According to Microsoft, Clipchamp is a “natural fit” to extend its existing productivity experiences in Microsoft 365 for families, schools and businesses. On Tuesday, Microsoft announced it’s acquiring Clipchamp, a company offering web-based video creation and editing software that allows anyone to put together video presentations, promos or videos meant for social media destinations like Facebook, Instagram and YouTube. Video editing software may become the next big addition to Microsoft’s suite of productivity tools.
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